Lulu.tv Takes Video to the People

By John Murawski
The News & Observer
07/09/06 5:00 AM PT

Lulu.tv is trying to differentiate itself from popular video sites such as Youtube.com and Metacafe.com. Lulu wants to host video content that will be viewed by a larger audience, not just homemade clips for family and friends.

A Morrisville, N.C., self-publishing venture, Lulu.com, has formed an Internet video cooperative that will pay filmmakers whose homemade videos register the most online visits.

The new feature on Lulu.tv was introduced last week as a business model to bypass Hollywood and other syndicates that control access to getting films made and distributed. Lulu's founder, free-market enthusiast Bob Young, founded Red Hat (Nasdaq: RHAT) , the open source software company in Raleigh that allows users to modify the programming code without violating copyright. Read more...