Motorola Unveils Razr Successors
By Mike Hughlett
Chicago Tribune
Motorola unveiled its Krzr and Rizr phones on Monday in plenty of time for the 2006 holiday shopping season. The company said it aims to sell 500 million units of the phones it now has in its Razr slim phone family.
Motorola (NYSE: MOT) Monday unveiled the next generation of its wildly popular Razr: two new mobile phones that the company hopes will be hits during the important holiday shopping season.
On Monday evening, the Schaumburg, Ill.-based company presented the siblings called "Krzr" and "Rizr" at the opening of its annual stock analyst conference.
With the new models, "we've really taken Razr to the next level," Tracey Koziol, vice president of product line management at Motorola, said before the conference.
High Expectations
The Krzr and Rizr don't replace the Razr.
"These are additions to our portfolio," Koziol said, adding that the company expects to sells "millions more" Razrs.
The Razr, introduced in November 2004, has become a fashionable consumer electronics product and has burnished Motorola's brand in the process. The company said last week it has shipped 50 million Razrs, a number that rivals Apple's (Nasdaq: AAPL) famed iPod music player.
Motorola believes Razr-related phones have much more sales potential. CEO Edward Zander said at the phone unveiling, "I want to see 500 million [unit] sales from this family we call Razr."
Zander sees the Razr as a brand in itself: "We want it to define the cell phone."
Motorola on Monday also unveiled three other new phones, including two more technically rich Razrs geared for high-speed networks.
The Krzr and Rizr mark "incremental changes" from the Razr, said Ed Snyder, a stock analyst at Charter Equity Research. Motorola is filling a Razr-like phone with more features, "which is not a bad idea."
But eventually -- to get another smash hit like the Razr -- "you're going to have to come up with something more compelling," Snyder said.
Motorola KRZR - Product Information:
The Motorola KRZR Cell Phone is Motorola’s much anticipated successor to their phenomenally successful RAZR, and we must say – Motorola has done a fantastic job with the Motorola KRZR. The KRZR maintains a very similar ultra-thin profile to the original RAZR, but now has a narrower body than the original RAZR, further improving the design and comfort level of the phone.
The front of the KRZR has a very slick high gloss blue finish, and the back has a nice soft-touch finish. The KRZR features a very clear and bright 1.9 inch main display with 176x220 resolution, along with an outer display at 96x80 resolution.
Motorola RIZR Z3
Motorola has officially announced the RIZR Z3, or what we have known in rumors as the Capri. It's the first slide-style handset in the RAZR design series that is destined for a US launch (there was one prior to now just for the Asian market).
Features of the Motorola RIZR Z3 include:
GSM 850/900/1800/1900 plus EDGE
176 × 220 TFT with 262K colors
2 megapixel camera
20MB memory plus microSD card slot
Stereo Bluetooth
USB 2.0
Size: 45.5 × 105.5 × 16 mm
Motorola is planning on shipping the RIZR Z3 in the second half of the year. A photo gallery is available below.
Chicago Tribune
Motorola unveiled its Krzr and Rizr phones on Monday in plenty of time for the 2006 holiday shopping season. The company said it aims to sell 500 million units of the phones it now has in its Razr slim phone family.
Motorola (NYSE: MOT) Monday unveiled the next generation of its wildly popular Razr: two new mobile phones that the company hopes will be hits during the important holiday shopping season.
On Monday evening, the Schaumburg, Ill.-based company presented the siblings called "Krzr" and "Rizr" at the opening of its annual stock analyst conference.
With the new models, "we've really taken Razr to the next level," Tracey Koziol, vice president of product line management at Motorola, said before the conference.
High Expectations
The Krzr and Rizr don't replace the Razr.
"These are additions to our portfolio," Koziol said, adding that the company expects to sells "millions more" Razrs.
The Razr, introduced in November 2004, has become a fashionable consumer electronics product and has burnished Motorola's brand in the process. The company said last week it has shipped 50 million Razrs, a number that rivals Apple's (Nasdaq: AAPL) famed iPod music player.
Motorola believes Razr-related phones have much more sales potential. CEO Edward Zander said at the phone unveiling, "I want to see 500 million [unit] sales from this family we call Razr."
Zander sees the Razr as a brand in itself: "We want it to define the cell phone."
Motorola on Monday also unveiled three other new phones, including two more technically rich Razrs geared for high-speed networks.
The Krzr and Rizr mark "incremental changes" from the Razr, said Ed Snyder, a stock analyst at Charter Equity Research. Motorola is filling a Razr-like phone with more features, "which is not a bad idea."
But eventually -- to get another smash hit like the Razr -- "you're going to have to come up with something more compelling," Snyder said.
Motorola KRZR - Product Information:
The Motorola KRZR Cell Phone is Motorola’s much anticipated successor to their phenomenally successful RAZR, and we must say – Motorola has done a fantastic job with the Motorola KRZR. The KRZR maintains a very similar ultra-thin profile to the original RAZR, but now has a narrower body than the original RAZR, further improving the design and comfort level of the phone.
The front of the KRZR has a very slick high gloss blue finish, and the back has a nice soft-touch finish. The KRZR features a very clear and bright 1.9 inch main display with 176x220 resolution, along with an outer display at 96x80 resolution.
Motorola RIZR Z3
Motorola has officially announced the RIZR Z3, or what we have known in rumors as the Capri. It's the first slide-style handset in the RAZR design series that is destined for a US launch (there was one prior to now just for the Asian market).
Features of the Motorola RIZR Z3 include:
GSM 850/900/1800/1900 plus EDGE
176 × 220 TFT with 262K colors
2 megapixel camera
20MB memory plus microSD card slot
Stereo Bluetooth
USB 2.0
Size: 45.5 × 105.5 × 16 mm
Motorola is planning on shipping the RIZR Z3 in the second half of the year. A photo gallery is available below.
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