Motorola Gets Into Gaming in Chinese Marketplace

By Jennifer LeClaire
TechNewsWorld

Motorola and Chinese gaming company Shanda Interactive announced a partnership this week that will put mobile versions of Shanda's games onto Motorola's E680g handsets. Shanda executives believe Motorola can help the company make inroads into the growing market for mobile gaming in China.

Motorola (NYSE: MOT) on Friday signed an exclusive agreement with Chinese online gaming giant Shanda Interactive. The duo's goal is to improve the mobile gaming experience in the growing Asian marketplace.

According to the agreement, Motorola will launch exclusive mobile versions of Shanda's popular "World of Legend" and "Magical Land" online role playing games on specially customized Motorola E680g handsets.

Both companies stand to benefit from an already large and expanding Asian opportunity. China's mobile gaming market is expected to rise to US$714 million by 2008, according to Analysys International, more than a sevenfold increase over 2004. Motorola is betting the partnership with Shanda will cause Chinese consumers to choose its phone over another manufacturer's.
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Motorola’s new phone, E680g looks a promising one. It is the successor of E680i. The E680g is based on Linux OS and runs on Intel xScale 312MHz processor. It also features touch screen interface, network gaming and 3D stereo speakers. See specs below:

Network: GSM Triband (900/1800/1900MHz)
Dimensions : 109X53.8X20.5mm
Weight : 133 grams
Display: 65k color TFT LCD screen which supports 3D graphics and has a resolution of 240×320 pixels
Processor: Intel xScale 312MHz
OS: Linux
Camera: CMOS VGA camera with video recorder/playback and 8x digital zoom
Memory: 50MB internal and SD/MMC card expansion slot
MP3/MPEG4 player
FM radio
Network Gaming.
3D stereo speakers
Email
Document Viewer (PDF/Excel/PowerPoint/Word)
RealPlayer
Standby Time: 180 hours
Talk Time: 6 hours